The United States lags behind other developed countries when it comes to road safety. Following decades of progress in reducing fatalities, U.S. crash deaths rose 30% from below 33,000 in 2014 to nearly 43,000 in 2022. We aim to turn this dismal result on its head with an ambitious goal to reduce fatalities 30% by 2030.

U.S. motor vehicle crash deaths
1950-2022

Motor vehicle crash deaths per 100,000 population
29 high-income countries, 2019

The 30x30 initiative requires tackling the problem from all sides. There are many proven road safety solutions, but no single one that can get us to our goal on its own. Nor can we at IIHS-HLDI implement all these solutions by ourselves. That’s why we’re asking the entire safety community — researchers, advocacy groups, policymakers, vehicle manufacturers, fleet managers, transportation engineers, health and safety officials, law enforcement, insurers and concerned individuals — to join us in this effort.